Using Signs To Boost Your Mall Business: Tips To Attract Customer Attention


When people go to the mall, they tend to visit only the stores that attract them the most. Signs can boost your mall store in many ways. You can use signs to showcase your business logo, hours of operation, and any sales or discounted promotions you have going on. Making your signs stand out so your customers and potential shoppers can shop at your store first, and keep coming back time and again. From the best colors to the right fonts, learn the best ways you can use signs to boost your mall business.


You want your signs to attract customers to you in positive ways, so use colors that are intended to inspire, excite, and make your shoppers feel at ease. Orange, for example, creates happiness and excitement in customers, and is a great background color for your signs. Red indicates urgency, while yellow has a happy, calming glow to it. If you want your signs to convey a sense of calm welcoming, light green and blue do the trick. The right colors can give your customers the sense that they belong in your store, and lead to a more positive shopping experience in your store even though the rest of the mall may make them feel stressed and jumbled.


How your sign'reads is just as important as what it says. If you choose a flowery font that is too difficult to read, shoppers will pass on by. Commercial fonts are the way to go, and choosing among these winners can help you convey your message as people walk by your mall store:

  • Helvetica
  • Futura
  • Minion
  • Bembo
  • Verdana

The key to using fonts to attract customers is to use bold print, capitalize action words, such as 'sale', 'bogo', and 'one day only'. You can use whatever color you desire for your fonts, just make sure that you choose a great commercial-ready font that is easy for all consumers to read.


The goal of your sign's message is to grab customer attention right away. Remember, it takes your potential customers just a few seconds to pass you by, so make the words they read count. This means you should limit the amount of words on your sign to just a few words per sentence.

Imagine walking by the other stores in the mall and reading their sale signs. Do certain words (action words) jump out at you? Or do you get lost in the plethora of words in each sentence? Get your message across in as few words as possible. "DISCOUNTS on ALL ladies footwear" reads a lot better than "Come see us for our DISCOUNTS on ALL ladies boots, tennis shoes, and dress shoes," for example. In the world of signage, less is certainly more.

You can boost your mall business in many ways by having the right signs to draw customers in. From what colors you choose to what you actually say, signs can make a huge difference in the amount of people who actually walk into your store. For more help, contact an expert like Vogue Sign Company.


10 December 2014

Designing a Sign

After gaining a significant amount of weight a few years ago, I completely overhauled my diet. I began eating fresh fruit, vegetables, whole grains, low-fat dairy products, and lean meats. During the summer months, I loved to buy fresh produce from local farmers’ markets and produce stands. While riding down the road, I often looked for signs advertising foods such as peaches, apples, field peas, and tomatoes. I particularly noticed signs designed with bright colors and beautiful pictures. If you sell delicious produce from your garden to the general public, consider investing in a professional sign to place by a busy roadway. On this blog, I hope you will discover tips for creating a sign for your business that drivers and passengers will definitely notice.