When you think of sale banners, loud colors and bold, flashy lettering probably come to mind. While these elements are certainly ideal for advertising sales at businesses such as car washes and sporting goods stores, they probably don't seem too in-line with the image you hope to project for your boutique shop or salon. Rest assured, however, that you can create a more lighthearted, softer-looking banner sign if you go about it in the right way. Here are some tips for success:
1. Choose a delicate font.
Steer clear of the big, blocky letters you commonly see on banner signs, and request that your sign manufacturer use a delicate font instead. Some lovely fonts to consider include:
2. Pick a subdued background color scheme.
The lettering on your sign will need to be dark in color in order for customers to read it from a distance. The background of the sign, however, can be a pale, soft color that evokes relaxation and beauty. Pale pink swirled with yellow, squares of aqua and lavender, or stripes of pale blue and green all look lovely. Since they are in such contrast to your dark lettering, they will make your sign easy to read, and will allow you to go with a finer, more delicate font than if you were to choose a darker background color.
3. Don't say too much.
Trying to pack too much information onto your banner sign will just make it look cluttered and overwhelming. Minimize the information you include. This will not only make your sign easier to read, but will also encourage potential customers to actually come inside your business to learn more about the sale. Including just your business' name and the words "sale today" is great, since you can then reuse the banner for subsequent sales. If your sales always have the same setup, you can include a little more information, such as "20% off all boots today," or "all purses 10% off today."
A banner sign can do an excellent job of drawing customers into your shop. However, you need to make sure it is designed with your business's personality in mind, so it attracts the right kind of customers. Follow the tips above, and you'll have a delicate, personalized banner to use again and again. If you're looking for a company to print your banner, visit Mission Signs.Share
6 April 2015
After gaining a significant amount of weight a few years ago, I completely overhauled my diet. I began eating fresh fruit, vegetables, whole grains, low-fat dairy products, and lean meats. During the summer months, I loved to buy fresh produce from local farmers’ markets and produce stands. While riding down the road, I often looked for signs advertising foods such as peaches, apples, field peas, and tomatoes. I particularly noticed signs designed with bright colors and beautiful pictures. If you sell delicious produce from your garden to the general public, consider investing in a professional sign to place by a busy roadway. On this blog, I hope you will discover tips for creating a sign for your business that drivers and passengers will definitely notice.