Drive-By Sign Design Tips


Drive-by signage can help bring in customers that are in your neighborhood. It's a low-cost way to advertise sales and specials, since the only cost is the sign as long as you are displaying it on your business property. The key to success is to design a sign that looks good and catches the eye of potential customers. The following tips can help.

Tip #1: Choose the right medium

There are a few choices when it comes to the type of sign you choose. These include the following:

  • Sandwich boards. These are most effective in areas with lots of sidewalk traffic or slow-moving vehicle traffic. They are reusable and easy to change.

  • Banners. These work well if you need to hang a sign on an existing structure, such as on the side of your building or between the poles on your permanent business sign. They are reusable but not easily changed.

  • Flags. There are a variety of flag styles. These are best for drawing attention to your business but not for advertising specific events. They are reusable but can't be changed.

The key is to pick the one that most fits your need for a sign at this moment.

Tip #2: Use fonts and images wisely

People driving by don't have a lot of time to absorb the information on your sign, so you need to make it as simple as possible. Opt for large print and easy-to-read fonts. Keep the imagery simple and eye catching. For example, your logo or a simple image like a starburst may be eye catching enough. Avoid overlaying the text on the image as well, since this can make it harder for drivers to read the writing. The size of the font also matters. You will need to use a larger font to make sure your sign can be easily read from the road.

Tip #3: Increase color contrast

Color contrast is vital to ensuring that your sign stands out. As a general rule, use a dark font on a light background. The simplest example is black on white, but black on any pale color works well. It's also possible to use a light color on a dark background, but you will need to keep the background relatively simple to ensure the lighter text truly pops so that it's seen easily.

Contact a custom sign company in your area by visiting sites such as to explore your options and to begin creating the perfect drive-by sign for your business.


21 September 2016

Designing a Sign

After gaining a significant amount of weight a few years ago, I completely overhauled my diet. I began eating fresh fruit, vegetables, whole grains, low-fat dairy products, and lean meats. During the summer months, I loved to buy fresh produce from local farmers’ markets and produce stands. While riding down the road, I often looked for signs advertising foods such as peaches, apples, field peas, and tomatoes. I particularly noticed signs designed with bright colors and beautiful pictures. If you sell delicious produce from your garden to the general public, consider investing in a professional sign to place by a busy roadway. On this blog, I hope you will discover tips for creating a sign for your business that drivers and passengers will definitely notice.